It was time to cook, and we needed a new, fresh idea. The exchange normally starts over email, with ideas fluttering through the virtual airwaves during the days leading up to the planned bonanza. Its starts as a number of rambling replies until we’ve narrowed it down to something that actually would make sense to another person. This is how we work. It’s what we do! It has proven successful over the near two years we have worked on this website, so why fix something that ain’t broke?
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