In just a few hours, we’ll be flying high on a quickie flight from SoCal to NorCal. For the third year in a row, we find ourselves at the Foodbuzz Blogger Festival in San Francisco. It kicks off with the usual Welcome Reception that, this year, will be combined with a blogger awards ceremony and dinner. We’ve always enjoyed the Welcome Reception’s previous set-up of kiosks and tables from all-you-can-sample food and beverage vendors, so the dinner and ceremony combination will be an interesting change. We’ll poke around the Taste Pavilion on Saturday afternoon and pick up more eats and sips, then finish off the affair with Sunday’s farewell brunch. It’s always a fun weekend, and we’ve been lucky to meet great people each time. This year, one of the big sponsors of the event is Alexia Foods, and they want you to be as involved in the Foodbuzz weekend as we are, even if you won’t be there. Keep reading to find out how.
Earlier in the summer, we participated in the Alexia Foods “Reinvent a Classic” Challenge where we, along with at least twenty other bloggers, were invited to fashion a new flavor of French fries for Alexia Foods. During the Foodbuzz Festival’s Saturday night Gala Dinner, we’ll all watch the one and only Chef Tyler Florence conduct a cooking demo sponsored by Alexia Foods. He’ll do a live presentation of his own recipes paired with the four soon-to-be-announced finalist flavors. Amir and I literally love and adore Tyler Florence, so for us, this is quite exciting! Voting for the final new flavor will commence this weekend and run through March. How exciting to think the winner of Alexia’s “Reinvent a Classic” Challenge could be one of our fellow blogger friends? Or us! Watch Tyler Florence’s demo live on the Alexia Foods Facebook page this Saturday, November 5th at 7:30 pm PST, and watch the live stream. On Facebook, you can also vote for your favorite finalist flavor, download a $1.00 off coupon for an Alexia Foods purchase and enter to win a trip for two to San Francisco that will include a meal prepared by Tyler Florence’s lovely hands. If you win that trip, bring us with you!
Alexia Foods is also offering a giveaway to mark the campaign’s start this weekend. You can win an Alexia apron, coupons to sample Alexia products and an autographed copy of Chef Tyler Florence’s latest cookbook, Family Meal. Just leave a comment on this post! We’ll announce the winner on Thursday, November 10th. Entries will close on Wednesday, November 9th at 11:59 pm PST. Winners must live in the contiguous United States.
Good luck to all of the entrants. For anyone headed to the festival this weekend, make sure you say hey!
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Alexia Foods “Reinvent a Classic”: Trial 1